Numbers Don’t Lie: The Importance of Brand Packaging

Have you ever received a delivery that was so uniquely packaged that you got a thrill out of opening it? Or have you received a product that was clumsily packaged and frustrating to open? If you can relate to the above statements, then you’ve already seen the importance of packaging first hand. 

Packaging is no longer just ‘packaging’ for a product – it loops into your customer experience. While many businesses consider custom packaging as an added cost – and look for ways to minimize it – smart companies consider it as a scope for branding and developing loyal customers.

Packaging is the first physical point of contact between your product and your customers. Brand packaging conveys a lot and is key to a positive first impression of your brand. If that doesn’t convince you, here are some interesting stats that might change your mind. After all, numbers don’t lie.

According to a Bain & Company study, 60-80% of consumers will not return to a brand with poor packaging, even if they were satisfied with their purchase. That is a worrisome data point for businesses to consider. What is the point in satisfying your consumer if you’re unable to change a one-time customer into a loyal and returning customer? You need to add a ‘wow’ factor to your service offerings that can trigger your customer’s purchasing decision. Exciting custom packaging can do just that.

Packaging Eye Openers

You may be surprised to learn that 95 percent of new products fail every year because consumers don’t want to go into the technicalities of the products in their shopping cart. Instead, they make a quick purchasing decision based on the packaging of the brand.  It turns out that 72 percent of Americans consumers let product packaging influence their purchase decisions.

Not convinced yet? Think of yourself as the customer. How often do you pick up a product from the shelf of a supermarket just because the packaging impressed you or piqued your curiosity? Quite often, right? Packaging can set you apart in a highly competitive market, influencing a consumer’s buying decision.

Packaging can influence the mass by making its way to social media. Data says 40 percent of consumers would love to share an image or talk about the product on social media if they find the packaging unique or different. The same study reveals that 50 percent of consumers are likely to recommend a product that they received packaged in a unique style suitable to be considered ‘gift.’

If you’re wondering what packing trend impresses customers the most is, then you would be pleased to know that 76 percent of American consumers prefer paper and cardboard box packaging over anything else. If your company’s motto is to promote environmentally friendly products, then certainly you can nurture the idea of having eco-friendly branded packaging. 

If you’re impressed with these numbers and looking for a way to incorporate branded packaging, then a company like Arka could be exactly what you’re looking for. They offer world-class packaging solutions at unbeatable prices. You can choose from a range of Kraft boxes that are eco-friendly and durable or white boxes that are available in multi-color, clear print and with a high-quality finish. You can even custom design your own packaging on their website!