Shipping Basics Archives

Ecommerce Branding: The Power of Your Logo

The two most important parts of an ecommerce branding strategy are your name and your logo. Here's everything you need to know about the latter.

Best Practices for Responding to Social Media Comments

Facebook, Twitter, and Instagram are all great ways for customers to get in touch with you. Make sure you're responding to social media comments correctly.

Drive Sales with an Ecommerce Pinterest Account

How to Drives Sales with an Ecommerce Pinterest Account

Wondering how Pinterest can help your online store? Here's how an ecommerce Pinterest account can increase traffic and boost sales.

How to Create a Pinterest Business Account for Ecommerce

Interested in setting up a Pinterest Business Account for your ecommerce store? Here's a step-by-step walkthrough to make it easy.

6 Tricks to Making Your Instagram Stories More Engaging

Want to make your Instagram Stories more engaging? Create content that leverages these 6 different drivers of consumer behavior.

Father’s Day Marketing Advice from ShipStation Customers

Looking to increase sales this Father's Day? Here are a few Father's Day marketing tips from ShipStation customers that can help you reach your sales goals.

How to Create Instagram Stories for an Ecommerce Brand

Thinking about using Instagram Stories for your ecommerce business? Here are step-by-step instructions on how to create and share them.

5 Examples of Blue-Ribbon Branded Shipping Boxes

Don't let uninspired packaging hurt your brand image. Check out these impressive examples of branded shipping boxes from 5 subscription box companies.

3 Big Reasons to Switch to an Instagram Business Account Now

Wondering if you should switch to an Instagram business account for your brand? Here are 3 smart reasons to do so as soon as possible.

3 Creative Ways To Boost Brand Awareness For Your Small Business

Building a brand around your small business means creating valuable content that educates, entertains, and engages your target customers in their journey.

How to Build an Extraordinary Ecommerce Content Marketing Strategy

Content marketing isn't just for B2B companies anymore. Learn how B2C brands like yours can build an effective ecommerce content marketing strategy.

Better Ecommerce SEO Starts with Better Keyword Research

Get your online store to the top of the search engine results. Here's how to improve your ecommerce SEO with a strong keyword research strategy.

Improve Email Subject Lines and Increase Open Rates

How to Improve Email Subject Lines and Increase Open Rate

Want to increase your open rates? Try using these three strategies to create better subject lines.

3 Quick Tips for Creating Great Email Subject Lines

Email can offer ecommerce brands a remarkable ROI. But those emails have to be opened. Here's how to create great email subject lines to increase open rate.

3 Ecommerce Branding Strategies to Make Your Store Stand Out

Without a strong digital presence, you’ll struggle to succeed. Learn 3 ecommerce branding strategies that can help you boost your online identity.

3 Things the Best Ecommerce Websites Have in Common

Create a polished, easy-to-navigate website for your business by learning what the best ecommerce websites have in common.

How to Personalize Emails for Better Ecommerce Marketing

Looking for more clever ways to personalize emails? Here are 3 creative strategies for improving your ecommerce marketing with email personalization.

3 Secrets to Designing Awesome Holiday Packaging

End your customers’ post-purchase experience on a high note. Use these 3 secrets to create truly stellar holiday packaging.

Get Your Ship Together with ShipStation’s New Ebook

We’re excited to announce the launch of our brand new ebook, Brand Your Shipping. Read the blog post to learn more about ShipStation's latest content.

4 Vital Holiday Marketing Tips for Online Retailers

It’s crunch time for retail holiday marketing. Make sure you’re getting the most out these critical upcoming weeks by using these 4 tips.